Shopee MY 官方学习中心 · 原始索引#
这是证据库,不是知识库。 本文件只记录官方有什么、在哪里。 知识库的结构由岗位能力需求决定(见
content/00-总览/能力地图.md), 官方链接往容器里填;填不进容器的官方内容不进知识库。 不做官方学习中心的全量搬运。
官方课程体系(与我方三层同构)#
| 官方层级 | 入口 | 说明 |
|---|---|---|
| Basic | https://seller.shopee.com.my/edu/collections/started | Learn to get your shop up and running |
| Intermediate | https://seller.shopee.com.my/edu/collections/leveling | Boost sales with improved operations |
| Advanced | https://seller.shopee.com.my/edu/collections/scaling | Optimising processes for long-term growth |
其他入口:/edu/courses(课程)、/edu/webinars(直播课,含往期回放)、/edu/article(帮助文章)。
语言:EN / Bahasa Malaysia / 简体中文(站内可切换)。
已抓到的课程(部分,目录有分页)#
| ID | 课程 | 层级 | 课时 |
|---|---|---|---|
| 1007 | New Sellers Onboarding | Basic | 4 Lessons / 1.0h |
| 1 | Selling on Shopee | Basic | 7 Lessons / 1.0h |
| 5 | About Shopee's listing policies | Basic | 6 Lessons / 1.0h |
| 281 | Getting started on Shopee | Basic | 5 Lessons / 45min |
| 897 | Brand Intellectual Property (IP) Protection | Basic | 4 Lessons / 30min |
| 2 | Growing with Shopee | Intermediate | 2 Lessons / 1.0h |
| 988 | Growing your business with data | Intermediate | 5 Lessons / 45min |
| 668 | Driving traffic to your shop | Intermediate | 5 Lessons / 45min |
| 123 | Promoting your products | Intermediate | 8 Lessons / 45min |
| 358 | Setting Up Shop Categories | Intermediate | 1 Lesson / 10min |
| 134 | Returns and Refunds | Intermediate | 2 Lessons / 45min |
| 727 | MyStock Feature | Intermediate | 8 Lessons / 40min |
| 121 | Improving Operations | Intermediate | 4 Lessons / 30min |
| 139 | Gaining more orders | Advanced | 3 Lessons / 1.0h |
| 186 | Managing listing assets | Advanced | 2 Lessons / 25min |
| 212 | Running effective campaigns | Advanced | 3 Lessons / 45min |
| 4 | Seller tools (Advanced) | Advanced | 3 Lessons / 2.0h |
| 3 | Growing your business | Advanced | 6 Lessons / 2.0h |
| 673 | Engaging with buyers | Advanced | 4 Lessons / 45min |
| 138 | Shopee Mall | Advanced | 3 Lessons / 15min |
| 759 | Managing sub-accounts | Advanced | 3 Lessons / 20min |
| 80 | Closing for vacations | Advanced | 1 Lesson / 30min |
课程详情:https://seller.shopee.com.my/edu/courseDetail/<ID>
官方帮助文章分类树(11 大类 / 68 子类 · 完整)#
分类地址:https://seller.shopee.com.my/edu/category/?sub_cat_id=<ID>
| 大类 | 子类(sub_cat_id | 名称) |
|---|---|
| General | 1003 All · 2039 Shop/Account Settings · 1923 Account Safety · 1920 Advisories/Resources · 1887 Penalties and Appeals · 1855 Bintang Komuniti Programme · 1080 Shopee Updates |
| Data | 596 Business Insights · 17 Account Health · 18 Understanding Your Business |
| Misconduct | 2067 Report fraud/corruption |
| Growth and Expansion | 2162 Direct Programme · 13 Shopee Seller Programmes · 486 Shopee Mall · 386 Shopee University · 589 ShopeeXperts Programme |
| Customers | 1936 Ratings and Reviews · 593 Shopee Seller Chat · 15 Customer Service Policy · 582 Chat Broadcast · 14 Customer Satisfaction |
| Finance and Payments | 1917 Seller Financing · 1916 Seller Fees · 1915 Finance Tools · 1798 SLoan for Sellers · 1287 Quick Funds · 26 Income Management · 25 Seller Balance |
| Seller Rules and Policies | 1197 External Services · 442 Shopee's Policies · 27 Order Fulfilment Policy · 388 Seller FAQs · 1908 Fulfilment Policy |
| Shop | 1810 Fulfilled by Shopee (FBS) · 443 Selling Basics · 320 Sub-account Platform · 590 Vacation Mode · 591 Shop Decoration (Basic) · 592 Shop Decoration (Premium) · 38 Shop Set-up · 37 Manage Your Shop |
| Product | 1919 Prohibited Listings Policy · 1836 IP Infringement Policy · 32 Listing Policy Overview · 34 Listing Products · 33 Product Batch Actions · 31 Listing Improvement Tips · 568 My Inventory · 1816 MyStock |
| Marketing | 2183 Marketing Tips · 2107 Shopee Video · 1943 Promotional tools · 1793 Affiliate Marketing Solution · 1769 Engagement Tools · 1741 Marketing overview · 1733 Other Marketing Tools · 1407 Facebook Ads with Shopee · 1303 Seller Affiliate Programme · 331 Shopee Ads · 594 Shopee Live · 595 Shopee Feed · 195 Shopee Marketing Centre · 22 Participating in Campaigns · 607 Running Effective Campaigns |
| Fulfilment | 28 Shipment · 29 Orders · 16 Fulfilment Performance |
| Returns and Refunds | 24 Return and Refund Overview |
已抓取文章明细(Data 大类,全 11 篇)#
文章地址:https://seller.shopee.com.my/edu/article/<ID>
| ID | 标题 | 官方更新日期 |
|---|---|---|
| 503 | What is Business Insights? | 2025-04-15 |
| 850 | Sales tab in Business Insights | 2025-11-03 |
| 504 | Product tab in Business Insights | 2025-10-24 |
| 25836 | Overview tab in Business Insights | 2025-08-25 |
| 6358 | Traffic tab in Business Insights | 待补 |
| 6360 | Analysing the Traffic statistics from the Traffic tab | 2022-02-17 |
| 5873 | Marketing tab in Business Insights | 待补 |
| 5874 | Reviewing marketing efforts to engage buyers | 待补 |
| 2690 | Selling Coach in Business Insights | 待补 |
| 25814 | How do I identify my top-earning sales sources? | 待补 |
| 26761 | Why is my Sales data fluctuating? | 待补 |
注意 6360 的更新日期是 2022-02-17,比同组其他文章早三年多。 官方内部也存在新旧混杂——这正是第三阶段"时间可追溯化"要解决的问题。
已从官方原文确认的关键事实#
F-01 Shopee 官方订单流程是三步,没有"加购"关口#
The order process can be divided into 3 steps: 1. Buyer views a product / listing 2. Buyer submits the order 3. Buyer pays for the order Sales overview tracks 3 types of conversion rates.
来源:Sales tab in Business Insights https://seller.shopee.com.my/edu/article/850 官方更新 2025-11-03
加购(add to cart)在官方体系里是 Product tab 的观察指标,不是转化漏斗的关口。 内部 SOP-05 的四层漏斗(展示→点击→加购→成交,加购率≥8%)与官方口径不一致, 其阈值来源不明,在第二阶段必须重新论证或废止。
F-02 官方 Sales 指标定义(节选)#
Sales — Total value of confirmed orders (non-COD paid and COD confirmed) over the selected time period, including cancelled and Return/Refund orders.
来源:Overview tab in Business Insights https://seller.shopee.com.my/edu/article/25836 官方更新 2025-08-25
含取消和退款订单——这一点直接影响任何用 Sales 做分母的比率计算。
F-03 官方 Traffic 指标定义#
Avg. Time Spent: the average amount of time each visitor spends on your shop or product detail pages. Bounce Rate: the percentage of unique visitors (out of total visitors) who viewed your shop or product detail pages and left without clicking on anything.
来源:Analysing the Traffic statistics https://seller.shopee.com.my/edu/article/6360 官方更新 2022-02-17
补抓:文章级明细(2026-09-23)#
文章地址:https://seller.shopee.com.my/edu/article/<ID>
共补抓 18 个子分类。MY 与 PH 的文章 ID 和内容不通用,下列均为 MY 侧。
Data · Account Health(17,5 篇)→ PL-01 PL-02#
20574 Understanding Account Health · 20215 Fast Handover Rate (FHR) · 16493 How are my performance targets measured? · 16495 FAQs on seller performance · 3691 Reviewing Issues to Improve
Data · Understanding Your Business(18,5 篇)→ DA-04#
675 SIP (Shopee International Platform) - Introduction · 14588 SIP - Restricted Items · 8029 Bumping your product on search · 3876 Checking completed orders via Seller Centre · 1585 Introduction to ShopeePartner
Product · Listing Policy Overview(32,15 篇)→ LS-01 LS-05 PL-04#
16486 Why is my listing delisted/banned/deleted? · 16487 How do I resolve a banned listing? · 16488 FAQs on listing violations · 16546 FAQs on spam listings · 16969 How can I avoid spam listings? · 19667 如何修复因类目放错被降权(deboosted)的 listing · 16481 FAQs on listing limits · 16475 Can I appeal for my listing limit to be increased? · 16473 listing limit / purchase limit / Maximum Purchase Quantity 的区别 · 16471 Why are my listings not showing in my shop? · 16561 FAQs on pre-order listings · 20716 Listing Guidelines - 15 Days Free Return · 21364 Improper Content Listing · 24228 Alcohol Sellers Onboarding Guide〔MY 特有〕 · 27456 Updated Packaging for FMCG Products
Product · Listing Products(34,15 篇)→ LS-01 LS-02 LS-03#
15863 FAQs on listing products · 15866 Why can't I list new products? · 26128 Shopee Standard Product 提升曝光 · 26387 Condition Attribute 如何改善 listing · 25652 Hot Listing feature · 23178 Schedule Publish Time · 20622 如何准确测量并更新商品尺寸与重量 · 17260 3:4 图片比例的好处 · 18131 What is Virtual Category? · 16550 Virtual Goods SKUs · 16670 分享 listing 到其他平台 · 25434 New Categories for Vehicles Spare Parts · 25285 Consumer Protection (Electronic Trade Transaction) Regulations 2024 (CPETTR 2024)〔MY 法规〕 · 22971 Mandatory Size Chart for Fashion Listings〔MY 强制〕 · 25262 Mandatory Size Chart for Apparel & Footwear〔MY 强制〕
Product · Prohibited Listings Policy(1919,10 篇)→ LS-05#
1472 Listing Guidelines - Dangerous Goods · 27694 FAQs on Dangerous Goods · 19510 禁止枪械武器爆炸物 · 19625 禁止非法药物及相关器具 · 19663 禁止烟草及烟草相关产品 · 20843 禁止贬损棕榈油/油棕产品的表述〔MY 特有〕 · 24784 Shopee Restricted Product Brand Policy · 25758 Pre-Order Listings Tagging · 24232 因主管机关要求被下架的 listing 如何申诉 · 16668 [NOTICE] Shopee Live 禁售商品与销售模式
Product · IP Infringement Policy(1836,4 篇)→ LS-06#
15078 What is Shopee Brand IP Portal? · 15083 How do I report an infringement? · 18573 Types of Intellectual Property (IP) Infringements · 23648 被错误举报侵权如何申诉
Product · Listing Improvement Tips(31,8 篇)→ LS-03 LS-04 LS-08#
2222 Giving your product a structured name(→ LS-04) · 370 Uploading good quality images(→ LS-03) · 2223 Selecting the right category(→ LS-02) · 2224 Creating informative product descriptions · 367 Best practices for improving your listings · 27971 Product Listing Quality Guide · 27972 Improve Your Listing Quality with Product Optimiser · 27371 What are Item Card Safety Violations
Product · Product Batch Actions(33,12 篇)→ LS-07#
1263/2057/2061/2064 Mass Upload 四篇(什么是/入口/填模板/发布) · 1693/1694/1695/1696/1698 Mass Update 五篇 · 1628/1629/1630 Attributes Tool 三篇
Marketing · Participating in Campaigns(22,10 篇)→ MK-02 MK-03#
1729 Benefits of participating in campaigns · 1732 How do I join a campaign? · 20313 Voucher Campaign · 20314 Product Campaign · 20315 Shopee Shocking Sale · 20876 FAQs on Shocking Sale Packages · 5086 Nominating Products During Campaign Period · 7369/6755 Shopee Recommended Products 提名 · 10642 Gear up strategically for our campaign
Marketing · Promotional tools(1943,5 篇)→ MK-01 MK-05#
17306 FAQs on Discount Promotions · 17319 Can I extend my Discount Promotion Period? · 18123 FAQs on New Buyer/Repeat Buyer vouchers · 19486 Sample Counter Promotion · 21260 Corporate Vouchers Purchase
Marketing · Engagement Tools(1769,3 篇)→ MK-05 LS-03#
26432 Shopee AI Creation Tools 优化商品图 · 26668 Shopee Modify for You Update · 27547 Using AI on Shopee Video Guidelines
Marketing · Affiliate Marketing Solution(1793,15 篇)→ MK-04#
13930 What is Shopee AMS? · 13932 Self-Served AMS 如何开通 · 13935 AMS 关键功能 · 13938 Storewide Commission Offers (Basic) · 18250 Upsized Commission Offers (Advanced) · 18251 How to Calculate AMS Commissions · 18252 How to Pay AMS Commissions (Pay-Per-Sale) · 26669 AMS Commission Rules · 18249 How to Opt Out of AMS · 13946 AMS Best Practices · 13951 AMS FAQs · 23278 因 AMS 欠款导致余额冻结如何解冻 · 26347 Free Sample Delivery Step-By-Step · 28228 Refundable Sample Feature · 27937 Meta Ads with Affiliate Content
Marketing · Shopee Ads(331,2 篇)→ AD-01#
28106 Basics of Shopee Ads · 1021 Shopee Ads Learning Content Update
正文在独立站点
https://ads.shopee.com.my/learn/faq/505,二阶段单独抓。
Fulfilment · Shipment(28,15 篇)→ FF-04#
24030 Instant / Same Day / Next Day / 2 Day Delivery 的区别 · 25767 Introduction to Instant Delivery · 23310 Next Day Delivery (NDD) · 27530 Doorstep Delivery · 26665 Instant Mart · 27440 Order Pause in Instant Delivery · 27634 Auto Call Driver · 27635 Handing Over Using Short Code · 27802 Reschedule Pickup · 26364 Non-Shopee Supported Logistics (Non SSL) 完整指南 · 23223 GD Express · 24894 Bulky Delivery 商品级开启 · 25016 Saturday Operational SLA · 26938 Pick-Up Rearrangement Form · 27953 Partial Order Fulfilment
Fulfilment · Orders(29,15 篇)→ FF-01#
385 Basics of shipping your orders · 16531 FAQs on fulfilling your first order · 5115 About Shopee Air Waybill (AWB) · 12908 How to print AWB via Shopee App · 11041 Seller Manifest Feature · 25034 Shopee Picklist and Packlist · 920 thermal printer 提速 · 7282 Split Order Feature · 19665 How to Split Order by Quantity Level · 10691 Managing pending orders · 10052 Orders stuck at "Pending" · 1126 Understanding Auto Cancellation · 21884 FAQs on order cancellations · 13045 Buyer Invoice Generation · 13957 买家称已付款但订单卡在 To Pay
Fulfilment · Fulfilment Performance(16,7 篇)→ FF-02 FF-03#
508 Late Shipment Rate · 509 Non-fulfilment rate · 20131 On-time Pickup Failure Rate (OPFR) · 1196 Understanding Average Preparation Time (APT) · 3632 Understanding order cancellation · 3631 Viewing Order Cancellation Reasons · 11759 Cash on Delivery (COD)
Seller Rules · Order Fulfilment Policy(27,3 篇)→ FF-02#
2156 Checking my Non-Fulfilment Rate and Late Shipment Rate · 28024/28025 Add On Installation 报名与条款
Returns · Return and Refund Overview(24,15 篇)→ CS-01#
11775 About Shopee's Return/Refund Process · 11867 Return/Refund FAQ for sellers · 20127 15 Days Free Return · 22534 In-transit Return/Refund · 21553 原封退货卖家指南 · 11083 哪些商品不适用原封退货与在途退货 · 20338 哪些商品不允许实物退货 · 9006 生鲜商品退换货处理 · 19248 Adjustable Return/Refund cases · 19364 Shopee 对破损商品的理赔政策 · 20850 非收货订单 Shopee 如何补偿卖家 · 25687 Update on Return Shipping Fees · 20439 Seller Shipping Fee Saver Programme · 19939 通过 Shopee Chat 响应退款请求 · 26765 What is Reassessed Return Reason?
Customers · Shopee Seller Chat(593,12 篇)→ CS-03#
20165 About Shopee Seller Chat · 17640 FAQs on Shopee Seller Chat · 189 Understanding Shopee Webchat · 19372 About Chat Settings · 20324 About Chat Management · 16562 自动回复 · 20004 About FAQ Assistant · 23880/23882 Chat AI Assistant · 22281 'Advise Chatting with Shopee' in Seller Chat · 27262 Chat Messages Limitation · 1627 Features in the Order Management Window
Customers · Ratings and Reviews(1936,3 篇)→ CS-02 PL-03#
17146 FAQs on customer satisfaction · 21831 FAQs on Chat Satisfaction · 15260 How do I rate buyers?
General · Penalties and Appeals(1887,4 篇)→ PL-04 PL-05#
16059 FAQs on Seller Penalty Points system · 23418 FAQs on Penalty Appeals · 16058 账户冻结时待结算 escrow 款项会怎样 · 18706 Shopee 对空包裹的政策
General · Shopee's Policies(442,8 篇)→ PL-04 PL-06 CS-04#
20173 Shopee Seller Verification Guidelines · 24110 Seller Verification FAQ · 25184 Chat Violations & Penalties · 9698 What is brushing?〔与待决策 D1「测评」直接相关〕 · 2094 如何接收通知并查看 Penalty Points · 14112 Can I change the price of my listing? · 1454 Selling Electrical Appliances 指引 · 26534 Selling Communications Equipment 指引
Finance · Seller Fees(1916,8 篇)→ FI-01#
3503 Fees for Local Shopee Sellers · 16038 Shopee's Transaction Fee · 1094 Shopee's Service Fee · 25269 Platform Support Fee · 1773 Shopee Mall Commission Fee · 21011 F&B SKU 佣金 · 16116 如何支付卖家计划/套餐费用 · 25909 [Policy Update] KPM 教科书佣金调整与平台支持费豁免〔MY 特有〕
Finance · Income Management(26,7 篇)→ FI-02 FI-03#
497 Managing My Income on Seller Centre · 15936 Why can't I withdraw my seller income? · 15942 自动提现与手动提现的区别 · 15943 FAQs on withdrawing your income · 1097 Sales and Service Tax (SST) 对费用计算的影响〔MY 税制〕 · 1214 Buyer payment methods supported by Shopee · 1586 ShopeePartner Payment Flow
空分类(已确认无文章或需登录)#
607 Running Effective Campaigns(0)· 1816 MyStock(0)· 568 My Inventory(1:24167 About My Inventory)
MY 区域特有内容(→ 容器 R 层)#
| 内容 | 文章 | 性质 |
|---|---|---|
| CPETTR 2024(马来西亚消费者保护电子交易条例) | 25285 | 本地法规 |
| SST 销售与服务税对费用计算的影响 | 1097 | 本地税制 |
| KPM 教科书佣金调整(马来西亚教育部目录) | 25909 | 本地政策 |
| 禁止贬损棕榈油/油棕产品的表述 | 20843 | 本地产业保护 |
| Alcohol Sellers Onboarding Guide | 24228 | 本地管制品类 |
| Fashion / Apparel & Footwear 强制尺码表 | 22971 / 25262 | MY 强制要求 |
| SIP(Shopee International Platform) | 675 / 14588 | MY 侧有专门说明 |
→ 这些在 PH 侧均未见对应物;PH 侧则有 Vape 政府要求(18262)等 PH 特有内容。 按规则手册 §3.4 第 3 条:只能记录「各自有什么」,不得断言「对方没有」。
补抓二轮:剩余子分类(2026-09-23)#
Marketing · Shopee Live(594,15 篇)→ TR-04#
13991 Essential Tips for Selling on Shopee Live · 23942 如何进行专业直播 · 23943 直播时手机过热怎么办 · 20125 PC 直播推荐设置 · 19290 Shopee Live Dashboard(桌面端)FAQ · 21258 Shopee Live Features (Part 3) · 20609 Shopee Live 对「录播内容」的政策 · 24641 如何申诉 Shopee Live 违规 · 25071 Shopee Live 使用 AI 的指引 · 26993 Shopee Live and Video Vouchers · 28114 Creator Level Program · 20865/20866 Shopee Live Partner Programme(卖家/伙伴两篇)· 21460 Seller Enabler Livestream 条款 · 20372 Shopee Live Raya 0% 佣金
Marketing · Shopee Video(2107,8 篇)→ TR-04#
20284 Introduction to Shopee Video · 24178 About Shopee Video · 24172 FAQs on Shopee Video · 25351 Shopee Video Guidelines · 24185 Tips on mastering Shopee Video · 21415 Shopee Video: Auto-Sync TikTok Videos〔跨平台功能,值得注意〕 · 26705 Auto-Display Featured Video to PDP Top Section · 27693 Orange Bag Product Replacement
Customers · Customer Service Policy(15,10 篇)→ CS-03 CS-04#
1795 How is Chat Response Rate (CRR) Calculated? · 1798 How do I check my CRR? · 4729 FAQs on CRR calculations · 11267 FAQs on Chat Response Rate · 20298 How can I improve my CRR? · 22891 First Response Time (FRT) and Average Response Time (ART) · 11248 客服评分不达标会怎样 · 16563 FAQs on Customer Service · 3720 Using FAQ Assistant · 25572 Managed Sellers: Understanding the Right Support Channel
CRR / FRT / ART 三个客服指标的官方定义都在这里,是 CS-03 的核心来源。
Customers · Customer Satisfaction(14,1 篇)→ CS-02 PL-01#
1648 Product & Shop Ratings
Marketing · Chat Broadcast(582,11 篇)→ MK-05#
2704 How can I benefit from Chat Broadcast? · 2706 Web 版怎么用 · 3529 App 版创建 · 2707 Monitoring Performance of Chat Broadcasts · 2708 Additional tips · 5648 如何做出高质量群发 · 10654 Boosting your Chat Broadcast Quota · 9485 Chat Broadcast CRR User Guide · 5762 内容质量差会被暂停群发权限 · 5278/7954 Chat Broadcast 奖励计划
Marketing · Shopee Marketing Centre(195,15 篇)→ MK-01 MK-05 AD-01#
190 What is Top Picks? · 3810 创建 Top Picks · 3813 管理 Top Picks · 3815 优化 Top Picks 合集 · 1613 Seller Voucher FAQs · 3269 Using Smart Seller Voucher · 1621 Reviewing Discount Promotion performance · 3709 Discount Promotions FAQs · 2663 My Shop's Shocking Sale FAQs · 5632 Bundle Deal(App 端)· 19442 如何把商品移出活动 · 11431 Seller Coins for Shop Prize · 20588/21372/21518 Google Ads with Shopee 三篇(接入设置 / 优化排错 / 新广告主激励)→ AD-01 站外广告
General · Account Safety(1923,3 篇)→ PL-06#
18172 What are phishing scams? · 18173 What are fake buyer scams? · 16764 如何验证收到的 OTP/验证码是否为真
Seller Rules · External Services(1197,3 篇)→ PL-06#
14803 Who are Service Partners? · 7838/7201 Shopee-certified Enablers Programme(卖家/服务商两篇)
Shop · Selling Basics(443,12 篇)→ PF-01 PF-02#
351 Basics of selling on Shopee · 27936 [New Shopee Seller] Welcome to Shopee · 15861 FAQs on selling on Shopee · 15925 通过 Seller Centre 注册 · 15534 通过 App 注册 · 20467 Selling via Seller Centre vs Shopee App · 1574 Accessing My Shop on Shopee App · 16784 shop name 与 username 的区别 · 16491 FAQs on Shop Name and Logo · 16671 如何改店铺 Logo · 1130 Introduction to Shopee Guarantee · 916 Master Selling with Seller Education Hub
Shop · Shop Set-up(38,3 篇)→ PF-02 PF-04#
19007 What is Shop Information? · 3804 Understanding Shop Name · 1331 Setting up your shop categories
Shop · Manage Your Shop(37,6 篇)→ PF-04 PL-06#
27837 Shopee Seller Assistant · 17217 Best Practices for Stock Management · 16056 What is Capture Screen? · 9712 What is Product Protection Service? · 511 Keeping your account safe · 3642 Shopee Open API Authorisation Expiry
General · Shop/Account Settings(2039,4 篇)→ PF-03 PF-04#
20466 Shop Settings on Seller Centre · 18115 Why is my shop deactivated? · 27601 Sub-Account View After Access Granted · 26762 Multiple Shop Chat Management on Sub-account Platform
Finance · Seller Balance(25,3 篇)→ FI-03#
1655 Understanding Balance Overview · 1657 Understanding Recent Transactions · 498 Seller Balance PIN
Finance · Finance Tools(1915,2 篇)→ FI-01 FI-02#
18155 如何管理店铺的信用卡分期(CCI)· 16679 Transaction Fee for Credit Card Instalment (CCI) Orders
Marketing · Marketing Tips(2183,1 篇)→ LS-02#
25338 Increase your product visibility with GTIN/EAN
Marketing · Other Marketing Tools(1733,3 篇)→ MK-04(多为储备)#
20487 Shopee's Multi-Channel Network Partner · 12931 Brand Membership · 14110 如何把 Shopee 店铺链接加到 Instagram 资料页
空分类#
595 Shopee Feed(0)· 320 Sub-account Platform(0,内容在 2039 下)
二轮补抓的新发现#
| 发现 | 影响 |
|---|---|
| CRR / FRT / ART 三个客服指标官方定义齐了(15 分类) | CS-03 从「只有入口」变成「有明确考核口径」 |
| Google Ads with Shopee 三篇(195 分类) | AD-01 的站外广告部分有了 Shopee 侧官方来源 |
| Shopee Video 可自动同步 TikTok 视频(21415) | 跨平台内容复用的官方功能,TR-04 值得单列 |
| 钓鱼与假买家诈骗两篇(1923) | PL-06 从泛泛的「账号安全」变成具体风险场景 |
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