Shopee PH 官方学习中心 · 原始索引#
证据库。知识库结构见
content/00-总览/能力地图.md，规则见规则手册.md。
重要：PH 与 MY 的官方结构不同#
| MY | PH | |
|---|---|---|
| 一级分类 | 11 个 | 9 个 |
| 子分类 | 68 个 | 45 个 |
| 分类 ID | 各自一套，不通用 | 同左 |
PH 独有、MY 没有的内容：Listing Limit Policy、Pre-order Listing、
Preferred Seller（优选卖家计划）、Shopee-Certified Enablers、
PH-Singapore / PH-Malaysia Direct Selling（PH 本地卖家跨境到新马的项目）。
PH 的 Business Insights 页签比 MY 多：除 Overview / Sales / Product 外， 还有 Contribution、Experience、Chat、Livestreaming & Feed、 Marketing、Selling Coach。
→ 证实了六维标签里「站点」这一维是必需的。 同平台不同站点，规则与功能都不同， 不能用 MY 的内容覆盖 PH 的运营。
官方分类树（9 大类 / 45 子类）#
分类地址：https://seller.shopee.ph/edu/category/?sub_cat_id=<ID>
| 大类 | 子类（ID | 名称） |
|---|---|
| Announcements | 1001 All · 1593 Seller FAQs · 1183 Advisories · 1107 Policy Updates · 1108 Community & Training |
| Misconduct | 2084 Report fraud/corruption |
| General | 1877 Listing Policy Overview · 1876 Listing Limit Policy · 1837 IP Infringement Policy · 72 Shopee's Policies · 69 Setting Up Your Shop · 70 Manage Your Shop · 71 Important Tools to Get Started · 1194 Shopee-Certified Enablers |
| Shop Management | 1929 Managing sub-accounts · 1861 Seller Basics · 1838 Miscellaneous |
| Account Health | 96 Account Health · 97 Fulfillment Performance · 98 Customer Service · 99 Customer Satisfaction · 173 Preferred Seller |
| Product Listing | 76 Listing Policy · 74 Listing Your Products · 75 Product Batch Actions · 78 Pre-order Listing · 77 Listing Improvement Tips |
| Maximize Sales | 1742 Driving traffic to your shop · 329 Advertising in Shopee · 90 Shopee Campaigns · 89 Shopee Marketing Services · 91 Using Shopee Live · 92 Enhancing My Shop · 93 Setting Discounts · 94 Understanding Your Business |
| Improve Operations | 1866 Logistics Overview · 1189 Inventory and Stock Management · 82 Order Fulfillment Policy · 81 Shipping and Logistics · 80 Fulfilling Your Orders |
| Payments & Finance | 1225 Loans · 84 Income Management · 85 My Wallet · 86 Return & Refund · 87 Seller Fees |
已抓文章明细（按容器映射挑选，非全量）#
文章地址：https://seller.shopee.ph/edu/article/<ID>
→ DA 数据与诊断 （94 Understanding Your Business，13 篇）#
8 What is Business Insights? · 2744 Accessing Business Insights · 2746 Using components in Overview · 2749 Using the Sales tab · 2747 Using the Product tab · 2750 Using the Marketing tab · 2751 Using the Chat tab · 2752 Using the Selling Coach tab · 2753 Using the Livestreaming & Feed tab · 27839 Using the Experience tab · 28163 Using the Contribution tabs · 3024 Accessing Account Health in App · 28222 What is the Local FBS export via SIP Program?
→ PL 规则与治理 （96 Account Health，10 篇）#
23 Seller Performance Standards & Policies · 281 Maintaining good account health · 7104 Managing your shop's Account Health · 8135 Avoiding account penalties · 15931 How are my performance targets measured? · 15932 Will my account be suspended if my Account Health assessment is poor? · 15933 FAQs on seller performance · 15935 How do I improve my performance? · 26894 PH-Malaysia Direct Selling: Seller Performance and Policies · 26914 PH-Singapore Direct Selling
→ PL-01 / FF-03 （173 Preferred Seller，6 篇｜PH 独有）#
2950 What is Shopee's Preferred Seller Program? · 2954 How do I know if I qualify? · 2951 Becoming a Preferred Seller · 21 Maintaining My Performance as a Preferred Seller · 2955 Reviewing ID Card Submission · 26682 Appealing to keep Preferred Seller status
→ FF 订单与履约 （97 Fulfillment Performance，8 篇）#
13684 How are my performance KPIs defined and calculated? · 13576 What can I do to improve my performance? · 13730 How will Shopee notify me if I do not meet the performance target? · 6489 Understanding Preparation Time · 13744 How to fulfill your order? · 13463 What should I do if I receive a cancellation request? · 14855 How do I view the order history? · 7965 Exporting Order IDs for Filing Appeals
→ CS-02 / PL-03 （99 Customer Satisfaction，3 篇）#
2878 Improving your product ratings · 13465 How and when do I rate buyers? · 13728 What should I do if my buyer hasn't submitted a rating?
→ LS-01 / LS-05 商品合规 （76 Listing Policy，15 篇）#
25066/25067/25068 IP Rights — Trademark / Copyrighted Material / Industrial Design & Patent 三份独立政策 · 26802 Unpleasant/Gory Images · 26803 Prohibited Listing – Gambling · 26805 Prohibited Listing – Human Parts · 26788 Tobacco and Vape Disguised Listings · 25590 Publications/Films/Books/Videos/Games/Digital Goods Listing Policy · 26150 What is Wrong Size Chart Image? · 26151 What are Junk/Spam Issues? · 27295 Providing Complete Warranty Details · 27450 Product Listings Restricted From Promotions · 27704 Removal of Old Unlisted Listings · 26895/26915 PH-MY / PH-SG Direct Selling: Listing Management
→ LS-01 / LS-02 上架 （74 Listing Your Products，15 篇）#
15871 FAQs on Listing Products · 25683 Shopee Standard Product 如何帮助 listing 获得更多曝光 · 26589 Linking Products to Shopee Standard Product · 25772 Customized products and updated categories · 25622 New Categories for Vehicles Spare Parts · 24236 How do I upload permits/licenses to sell regulated items? · 23396 Schedule products to be listed later · 20234 What is misuse of product variations? · 17355 What are the benefits of uploading product images in 3:4 display ratio? · 15912 listing limit / purchase limit / maximum purchase quantity 的区别 · 15950 Why are my listings not showing in my shop? · 16134 Can I list services on Shopee? · 14852 How do I set wholesale prices? · 14067/14065 Digital products listing & prohibited digital goods
→ LS-03 / LS-04 / LS-08 优化 （77 Listing Improvement Tips，14 篇｜LS 容器的主源）#
2986 Good Product Name Guidelines（→ LS-04 标题规范） · 2989 Uploading good images / 284 Improve your Product's Images and Descriptions（→ LS-03） · 24946 Product Categorization / 6812 Product Category Guide（→ LS-02） · 24879 Size Chart Guidelines · 24853 Product Video Guidelines · 24854 Listing Quality Checker · 21826 Listing Variation Standardization · 27393 View Performance and Optimise your Listings Tasks · 26377 Shopee AI Creation Tools · 24772 Media Space Collection · 13727 Tips to avoid duplicate listings · 8454 Maximum Purchase Quantity
→ LS-06 知识产权 （1837 IP Infringement Policy，5 篇）#
24989 IP Rights Infringement · 24990 IP Rights Infringement Reports · 15087 What is Shopee Brand IP Portal? · 15091 How do I report an infringement of my IP rights? · 17687 How do I appeal if I am falsely accused of IPR infringement?
→ FI-01 平台费用 （87 Seller Fees，10 篇｜FI-01 的主源）#
13971 What are seller fees? · 21077 Seller Fees · 13972 Commission Fees · 1504 Transaction Fees / 1507 Seller Transaction Fee FAQs · 13974 Seller Program Service Fees · 25856 Order Processing Fee · 26627 Pre-Order Fees · 27461 Seller Growth Support Fee · 27462 Sample Computation of Seller Net Income after Commission, Platform Shipping Fee, Transaction and Seller Program Service Fees
27462 是 FI-04（完整利润核算）目前找到的最接近官方来源的一篇，二阶段重点转写。
→ MK 营销与活动 （90 Shopee Campaigns 15 篇 / 93 Setting Discounts 14 篇）#
90：3106 What is a Bundle Deal? · 16740 Multiple discount tiers in Bundle Deal · 4864 Nominating Products in My Campaigns · 13030 Mass editing product nominations · 3406 Reviewing your campaign performance · 6203 Voucher Campaigns · 20411 Buyer targeting with vouchers · 24422 FAQs on Shopee Flash Deals Packages · 23557 Real Time Bidding · 20360 Submit Bids for the Best Price on Shopee Program · 27502 Easy Nomination Program · 3220 Mega Discount Voucher & Live Xtra Seller Programs · 22200 Shopee Fully Managed Service · 26373/26374 新供应商激励
93：3111 Discount Promotions · 3113 How Discount Promotions Work · 3112 Benefits of Discount Promotions · 6 Adding Discount Promotion · 3115 Creating Discount Promotions on Seller Centre · 18347 FAQs on Discount Promotions · 18346 Can I extend my Discount Promotion Period? · 7417/7418 Bundle Deal Promotion 创建与管理 · 3114 Create Seller Vouchers from app · 3322 Shopee Smart Voucher · 23201 Mega Discount Voucher Program · 24102 SIP Overall Market Discount · 27641 Ads Growth Program
→ LS 补充 （1876 Listing Limit Policy · 1877 Listing Policy Overview）#
1876：15934 FAQs on Listing Limits 1877：24949 Listing Violations · 15901 FAQs on Listing Violations · 16135 FAQs on Prohibited Listings · 18262 Government Requirements for Nicotine & Non-nicotine Vape Products
数据质量待核#
抓取时发现两个分类返回的文章与分类名不符，二阶段核对：
329 Advertising in Shopee→ 返回的 15 篇全是 Shopee Video 相关内容1742 Driving traffic to your shop→ 返回的 14 篇含大量 SPayLater / 费用 / 社媒外链内容
可能是官方分类归置问题，也可能是抓取时页面渲染了默认列表。未核实前不采用这两类的映射结论。
尚未抓取（按容器优先级排，二阶段按需补）#
86 Return & Refund · 98 Customer Service · 81 Shipping and Logistics · 1866 Logistics Overview · 82 Order Fulfillment Policy · 80 Fulfilling Your Orders · 1189 Inventory and Stock Management · 75 Product Batch Actions · 78 Pre-order Listing · 89 Shopee Marketing Services · 91 Using Shopee Live · 92 Enhancing My Shop · 84 Income Management · 85 My Wallet · 69/70/71 店铺设置类 · 1929 Managing sub-accounts
分流为储备（规则手册 §3.5）：1225 Loans（平台金融，财务/老板，有资金需求时升级）· 1194 Shopee-Certified Enablers（服务商项目，主管）· 1108 Community & Training（是入口不是内容）· 26894/26914/26895/26915 PH-MY / PH-SG Direct Selling（PH 本地卖家跨境项目，与我方模式不同， 但若将来考虑 PH 本土店跨境则直接升主线）